What is Search Engine Optimization (SEO)?
Optimizing your website means more visibility in the search engines. Let’s assume, that you are looking for a cheap accommodation in Paris. Writing: ‘’cheap accommodation in Paris’’ to Google search would give you 22 million results. Most users don’t even go further than the first page of results. Strong, effective and relevant SEO helps you to get to that first page.
Search Engine Optimization (SEO) is a process, that generates traffic to your website through organic search results. By optimizing your website, you will get a better position in Google, Bing and other search engines.
Why is SEO constant work?
When you have reached a better position in Google, you should still keep working on SEO. It is important to keep in mind, that a website needs constant updating. It is important to apply new knowledge and SEO tips, to keep high position in search engines. Otherwise, the position will lower by time. Like athletes have to train to keep in shape – website owners need to keep their SEO sharp.
There are a lot of factors that can help you get a better position:
- User-friendly website
- Other relevant websites linking to your website
- Keyword selection
The goal of your company is to offer best products in the best way. Google is aiming for the same thing. Therefore, Google algorithms are updated frequently to find better solutions, of how to offer the most relevant search results for their clients. That is why it is important to be relevant. Not only for Google, but for your customers too.
Key of success for optimizing
When choosing target groups, you need to be specific. Relevant and spot-on text brings results. It definitely does not help, if you use keywords excessively in a long essay that is not important for the client. Google sees it through, which means lower positions on search engines. Quality over quantity!
How does Google indexing work?
- Your pages will be shown to Google for the first time
- Google checks your website
- Google indexes your website
- Website is seen in Google search results
- Users can now find you by searching on Google and clicking on the result
These five reasons show, why it is important to put time into SEO and why it needs to be done correctly, BEFORE Google visits and indexes your website. Correctly done work makes sure, that your website reaches the right people, when they search on their computer, tablets or phones. Everything from page speed to page optimization is calculated in the algorithm from Google, that will position your website in search engine results.
What’s included in the price?
|Keyword analysis||We select keywords/ search terms that you should be found on according to specific ranking factors.|
|Onpage and offpage optimization||This includes optimizing texts, pictures, structuring everything accordingly, technical SEO, etc.|
|Creating new and fresh content||This gives more possibilities for optimizing.|
|Cleaning up the code||Speed is an important factor and one of the way to boost that up is by cleaning your code.|
|AMP||Accelerated mobile pages – making content mobile-friendly and its loading times minimal.|
|Mobile-friendly||Making your website responsive in popular devices eg iPad, iPhone.|
|User-friendly||Making your website more user-friendly.|
|SEO plans||Creating new plans for SEO.|
|SEO trends||Keeping up with latest SEO trends.|
|Analyses and reports every month||Every month we’ll give you an overview of SEO progress.|
|Long lasting results||With consistent work the results can appear after 3rd or 4th month and last even longer.|